At the click of a button

What started as a quality improvement project by a doctor at Chelsea and Westminster Hospital has developed into one of the top three women's health apps in the UK, being adopted by Local Maternity Services (LMS) across the NHS in England.

The multi-award-winning Mum and Baby app was originally developed by Dr Sunita Sharma at Chelsea and Westminster Hospital NHS Foundation Trust with its charity CW+ and specialist healthcare app developers, Imagineear Ltd, as part of the CW Innovation programme. This new surge of uptake means that approaching 25% of all LMSs in England will be represented in the app, enabling many thousands more users access to bespoke content, local advice and contacts.

Now in its fourth version, the innovative Mum and Baby app has evolved with new, clinically robust content led by North West London LMS to deliver on the ambitions of the NHS ‘Better births’ report involving mums, midwives and doctors, Royal Colleges and local authorities to provide women and their family with a single source of trusted, clinically evidenced and locally relevant information on pregnancy, birth and beyond, available at their fingertips.